In The News

Media Contact: Ian Hanson for SanMar
ianhanson@sanmar.com

SanMar Announces 2024 Spring New Arrivals

Supplier Presents 125+ New Styles Across 10 Iconic Brands

Issaquah, Wash. – Jan. 9, 2024 – – SanMar Corporation, a leading supplier of wholesale accessories and apparel, today announced its 2024 Spring New Arrivals featuring more than 125 styles across ten iconic brands. The release includes stock uniform collections from Sport-Tek®, elevated fabrications from District®, fashion-forward sustainability options and a major rollout in bags from TravisMathew®. 

The updated Sport-Tek® collection introduces 33 new authentic sport styles onto the field. The team sports expansion is the biggest in the Sport-Tek® brand since its launch with a wide range of fits for practice, travel, game day and fanwear. Flexibility is the name of the game with uniforms in up to 14 team colors and in fabric that perform on and off the field. 

“The team uniforming collection will connect with athletic teams and rec-leagues at an accessible price point while being grounded in authentic sport performance,” said Shel Renning, Vice President of Merchandising at SanMar. “Our goal is to unite athletes, coaches and fans so they can give their all from start to finish.” 

District® continues to make waves by introducing District Wash™ tees and fleece to the scene with sundrenched colors and lived-in softness. The Very Important Tee™ program grows even stronger with 20 new colors, for a total of 55 colors.

“You can’t go into the retail space without seeing those washed, worn, vintage looks that you look like you’ve had for years. We wanted to bring that favorite go-to t-shirt feel to our industry with the District® perspective,” said Renning. “District Wash™ has the comfort and softness that we all appreciate in vintage styles and will create opportunities to bring new messages to a blank canvas.”

With Spring New Arrivals, SanMar builds on its sustainable apparel offerings with 28 new options across seven celebrated brands including Nike® products with recycled polyester, Port Authority® C-FREE® jackets, TravisMathew® and OGIO® polos and Allmade® heavyweight 100% recycled cotton tees.

“Expanding our sustainable product offering is key to helping our users meet their goals,” said Emily Gigot, Senior Manager of Sustainability at SanMar. “With a selection that spans several categories, the options are there to outfit teams and build community while reducing our impact on the planet.”

This spring, bags and luggage are rolling out in a big way with 24 innovative and stylish new bags from five brands, including a major rollout from TravisMathew®. The top-performing brand introduces ten new and exclusive backpacks, duffels, rollers and spinners. Additional drops from Mercer+Mettle® and Port Authority® round out the collection of trend-setting bag styles.

SanMar will showcase samples from its Spring New Arrivals at promo industry tradeshows in January 2024. You can find us here:

PPAI Las Vegas: January 16-18

• Mandalay Bay Convention Center, Las Vegas NV
• Booth #3113

Impressions Long Beach Expo: January 19-21

• Long Beach C Convention Center, Long Beach CA
• Booth #1433

Find images and more details about any of the 125 styles in the 2024 Spring New Arrivals e-catalog on the SanMar Spring New Arrivals landing page.

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ABOUT SANMAR
At SanMar Corporation, we do more than make and sell t-shirts. We build meaningful connections that elevate lives. As the largest supplier of wholesale imprintable clothing and accessories in the United States, our products, and the connections they create impact organizations, individuals, and the world we live in. It all started more than 50 years ago with a business philosophy that has held true since day one: Be Nice and Tell the Truth. Family owned and operated, SanMar is based in Issaquah, Washington, with eight distribution centers nationwide and apparel from more than 30 celebrated brands.

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