In The News

SanMar to Launch A4® Athletic Apparel

Supplier announces distribution partnership in the new year

Issaquah, Wash. – Dec. 9, 2024 – – SanMar Corporation, the leading wholesale accessories and apparel supplier, today announces that A4® is joining SanMar’s team of best-in-the-business industry brands as its largest nationwide distributor in 2025. The two businesses believe that together they will best support and grow the channel’s need for performance sports apparel with a strong collection of 24 must-have styles. 

"This is an important step forward for A4,” shared Mark Mertens, A4 Chief Executive Officer and Owner. "For years we have operated in parallel with SanMar to grow the activewear market. Now, we are excited to be working together to accelerate that growth through new products, outstanding service and improved speed to market. Importantly, A4 and SanMar are both family-owned companies that value our coworkers, suppliers and customers equally. This is a great fit on many levels and portends a very bright future." 

Los Angeles-based A4® specializes in performance sports apparel at an exceptional value. Customers already familiar with the brand’s quality on-field, training, and sideline styles will now enjoy the benefits of SanMar’s reliably deep inventory, nationwide distribution network, dedicated sales team and marketing resources. 

"We are always listening to our customers on what we can do to help their business, and we heard loud and clear that they wanted to see A4 at SanMar,” shared Steve Cuthbert, Chief Revenue Officer at SanMar. “So we’ve taken the opportunity to bring our customers this valuable and reliable brand to help their business in the growing sports market."

Launching this spring, A4® will provide performance-minded stock uniforms in adult, womens, and youth sizes. The premier collection will feature team must-haves including jerseys, tees, fleece, and shorts in popular Cooling Performance, Softek, AirFlex, Compression, Sprint, and Reversible Mesh fabrications.

A4® will be available for purchase on SanMar.com in early 2025.

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ABOUT SANMAR
At SanMar Corporation, we do more than make and sell t-shirts. We build meaningful connections that elevate lives. As the largest supplier of wholesale imprintable clothing and accessories in the United States, our products, and the connections they create impact organizations, individuals, and the world we live in. It all started more than 50 years ago with a business philosophy that has held true since day one: Be Nice and Tell the Truth. Family owned and operated, SanMar is based in Issaquah, Washington, with eight distribution centers nationwide and apparel from more than 30 celebrated brands.

ABOUT A4®
A4® is a family-owned company that operates on a simple principle: Provide the highest quality sportswear at the lowest possible prices. We do this by manufacturing our own garments. We design, cut and sew almost every item in our line to maintain higher quality control and provide better performing garments. And, since we aren’t paying a bunch of middlemen along the way, we pass that savings on to our customers. This formula has made A4® a leading supplier of sportswear and team uniforms for 55 years. We are the trusted source for thousands of screen printers, team dealers and others who support tens of thousands of companies, events, schools, leagues, and teams.

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www.sanmar.com
22833 SE Black Nugget Road Ste 130, Issaquah, WA 98029 
(206) 727-3200 
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